1) Avoid frame-based websites, see here
2) database-driven website, such as php and asp, special concerns. Click here
3)<title> and <meta> heading, alt tag title in anchor tags should contain main keyword, below is very attractive
<title> part-time, government, on-line jobs </title>
<meta name="keywords" content="computer, IT, network, job">
4) Google search engine mainly searches the text and following the link
5) The page can be optimized at least 250 words (500 words better) and contained key words
several times. The key words should be close to the beginning.
6) Validate html code http://validator.w3.org/.
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